Assessment of incentive under-utilization includes:

• On-Site Analysis
• Review of sales data for prior 12 months and compare available C&I
  information with incentives that were claimed
• Any additional, unclaimed incentives are checked for compatibility and,
  if available, claimed for the dealer

Applying incentives incorrectly and underutilizing incentives can be detrimental to your dealership. Among our clients, we find that for every 100 deals reviewed, the average dealer can claim 2-3 lost incentives. Even large dealerships with an in-house employee dedicated to incentive reviews miss potential incentives. This is FREE money that goes unclaimed every year and affects your dealership. At Brady Ware, our auditors know the trends and common mistakes to look for to benefit you and make the most of your available incentives.

Many dealers are too busy selling to adequately stop and review a year’s worth of deals. If your sales team is overlooking available incentives, they are also missing:

• Gross on what is sold.
• Loss of sale. It is estimated that for every 1 sale completed without adding an available incentive, a dealership loses 4-5 buyers who purchased a vehicle at another local dealer and received all incentives resulting in a better deal.