With Brady Ware’s training, your salespeople will develop flawless presentation skills. We will teach them techniques that build value in the vehicle by building value in the brand. They will understand how to reduce or eliminate price negotiation by learning to leverage the brand during numbers presentation. We will ensure your salespeople are motivated to be a front line team that delivers results.
With an emphasis on brand building techniques, Used Car managers will be taught how to teach and lead salespeople. After learning this system, Used Car managers will become “chief branding officers” who ensure consistency in reconditioning, point-of-sale marketing, and the customer
experience. We will teach them methods to be the driving force that make things happen and ensure the program is executed well.
Your service department will reap the benefits from an increased focus on selling quality used vehicles. We will work with your technicians, service advisors, and service management on completing effective multi-point inspections.
In today’s competitive market, having
Quality finance managers has
never been more important.
Skilled finance managers will transform your customers’ experiences and fuel your profitability. A poor finance manager could land you in jail. We work with your team to develop finance managers that have:
Having a quality driver leading the sales department is critical to achieving the goals you have set in place for your business. Knowing how to motivate salespeople has never been more important than it is today.
To grow and be profitable, we teach sales managers to:
The right sales manager can build
a team of quality salespeople who
execute with every single customer.
Service advisors have the toughest position
in the dealership: building long-term
relationships with your customers.
Strong service advisors will build loyalty amongst their client base that transcends the service experience into their next vehicle purchase. With a strong focus on understanding communication skills, we will coach your service advisors on the following areas:
Your dealership becomes a joy to operate with a well-run and profitable service department. Today’s service manager is a strong communicator, detail-oriented, and a driven leader.
With an emphasis on establishing documented processes, we will teach your service manager how to:
Connect culture with community.
With all the responsibilities of ownership, the right general manager understands how to connect your dealership’s culture with the community, the customers, and its team members. As your head cheerleader, this person must be adept at motivating your staff and holding them accountable for achieving dealership targets. Building repeat business, increasing employee retention and delivering results should be a daily focus.
We teach general managers: