DEALERSHIP PERSONNEL TRAINING

DEALERSHIP TRAINING SOLUTIONS

TAKE OWNERSHIP OF YOUR SUCCESS.

The right training sets up your dealership team for long-term success.

TRANSFORM CUSTOMER EXPERIENCE

With Brady Ware’s training, your salespeople will develop flawless presentation skills. We will teach them techniques that build value in the vehicle by building value in the brand. They will understand how to reduce or eliminate price negotiation by learning to leverage the brand during numbers presentation. We will ensure your salespeople are motivated to be a front line team that delivers results.

With an emphasis on brand building techniques, Used Car managers will be taught how to teach and lead salespeople. After learning this system, Used Car managers will become “chief branding officers” who ensure consistency in reconditioning, point-of-sale marketing, and the customer
experience. We will teach them methods to be the driving force that make things happen and ensure the program is executed well.

Your service department will reap the benefits from an increased focus on selling quality used vehicles. We will work with your technicians, service advisors, and service management on completing effective multi-point inspections.

Dealership Personnel Training Services | Brady Ware Dealership Advisors

TRAINING FOR FINANCE MANAGERS

 

Training for Finance Managers | Brady Ware Dealership Advisors

In today’s competitive market, having
Quality finance managers has
never been more important.

FUEL YOUR DEALERSHIP’S PROFITABILITY

Skilled finance managers will transform your customers’ experiences and fuel your profitability. A poor finance manager could land you in jail. We work with your team to develop finance managers that have:

  • Effective value-centered menu selling techniques
  • Knowledge of all compliance issues
  • Lender relations that gel deals bought with integrity
  • Leadership skills that increase buy-in
  • A strong focus on goal setting and tracking their performance
  • High profit by using less reserve

TRAINING FOR SALES MANAGERS

MAKE THE MOST OF YOUR TEAM

Having a quality driver leading the sales department is critical to achieving the goals you have set in place for your business. Knowing how to motivate salespeople has never been more important than it is today.

To grow and be profitable, we teach sales managers to:

  • Be an effective leader
  • Take ownership of their department
  • Be skilled at proper desking techniques
  • Build gross profit
  • Effectively manage inventory
  • Build a team of top performers
  • Set goals and track performance
  • Increase CSI through process development

 

Training for Sales Managers | Brady Ware Dealership Advisors

The right sales manager can build
a team of quality salespeople who
execute with every single customer.

TRAINING FOR SERVICE ADVISORS

 

Training for Service Advisors | Brady Ware Dealership Advisors

Service advisors have the toughest position
in the dealership: building long-term
relationships with your customers.

TRANSCENDING THE VEHICLE PURCHASE

Strong service advisors will build loyalty amongst their client base that transcends the service experience into their next vehicle purchase. With a strong focus on understanding communication skills, we will coach your service advisors on the following areas:

  • Increasing sales and traffic with better appointment skills
  • Satisfying customers through better write-up process
  • How to plan one’s day
  • Service menu presentation skills
  • Effective techniques for presenting ASRs
  • Goal setting and performance tracking
  • Technician leadership

TRAINING FOR SERVICE MANAGERS

DELIVER RESULTS

Your dealership becomes a joy to operate with a well-run and profitable service department. Today’s service manager is a strong communicator, detail-oriented, and a driven leader.

With an emphasis on establishing documented processes, we will teach your service manager how to:

  • Be an effective leader
  • Deliver high CSI through process improvement
  • Recruit top performers
  • Create a big impact by focusing on executing details
  • Control expenses
  • Take ownership of their department
  • Set goals and track performance
  • Process development that maintains warranty compliance

 

Training for Service Managers | Brady Ware Dealership Advisors

RECRUIT.
TRAIN.
MOTIVATE.
RETAIN.

TRAINING FOR GENERAL MANAGERS

 

Training for General Managers | Brady Ware Dealership Advisors

Connect culture with community.

TRACK OPPORTUNITIES

With all the responsibilities of ownership, the right general manager understands how to connect your dealership’s culture with the community, the customers, and its team members. As your head cheerleader, this person must be adept at motivating your staff and holding them accountable for achieving dealership targets. Building repeat business, increasing employee retention and delivering  results should be a daily focus.

We teach general managers:

  • How to lead leaders
  • How to use team-building techniques
  • How to recruit top performers
  • How to create a winning culture
  • How to use expense controls
  • How to use financial statement analysis
  • Effective methods to hold people accountable
  • How to retain key team members
  • How to get the most from people through processes
  • How to use goal setting and performance tracking

QUESTIONS ABOUT TRAINING
FOR YOUR DEALERSHIP?

 

 

Terry Schwer | Brady Ware Dealership Advisors

BRADY WARE
DEALERSHIP ADVISORS

TERRY SCHWER

T: 765.969.1692

[ EMAIL ]

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